Live video streaming has proven to be one of the most engaging forms of communication over the internet in today’s digital age.
Live video streaming services have made it easy for individuals and brands to use live video as part of their communications strategy in recent years by taking care of the nitty-gritty and details that are required to ensure a pleasant and smooth live video stream.
However, there are still many things that a brand or an individual can do to ensure their live video experience is not only good but great. Let’s take a look at five steps that you must consider before streaming live!
Plan Your Stream
Even though live video streaming should have an element of spontaneity, it is essential to plan your stream beforehand to ensure that everything is smooth when you go live.
You should have a concrete plan of what you’re going to talk about, what you’re going to show etc. to ensure your audiences are not confused and they get the message you’re trying to convey through the stream. Live streaming solutions often also have tools that help in planning the flow of the live stream these days!
Test Your Internet Connection
No live webcasting solutions can help your live stream if your internet connection is not fast and stable. You should check the speed and stability of your internet connection before every live stream to ensure your live stream would be free of any glitches caused by a disruption of your internet connection.
You can use online tests or dedicated software to test your internet connection, which can be found easily on the internet.
Test Your Equipment
The difference between a bad and good live video stream is often the equipment used to stream it. Equipment needed for a live stream includes a high-quality camera, a good microphone, hardware or software encoders, and a computer system to control all that. You also need to understand the importance of Frame Rate (FPS) in live streaming.
You should always test your equipment before every live stream to ensure the best possible output. Your camera should be clean and free of any dust particles, and your microphone should be recording at an adequate level, so the loudness of the audio isn’t too high or low.
Promote Your Live Stream
Promotion is vital for the success of any live stream as it is how you reach your audience and inform them about your upcoming live stream. It is a good idea to start building innovative live streaming strategies for social media a few days before it happens as it creates awareness and anticipation around the stream.
Do A Dry Run
Lastly, before you go live, it is a good idea to do a dry run of the entire stream to ensure that everything is in place. A dry run is beneficial in understanding how the final live video stream would look like and allows the streamer to “practice” the stream so they can deliver the live video in the best way possible.