Facial recognition technology is one of the most cherished inventions of all time. Technology is getting close to our daily lives and has lots of potential to be unleashed in the current scenario. From unlocking the phones to now face recognition event check-in is a few of the essential benefits to deploy and use. In the event industry, the technology is expected to be a must-to-have service rather than just an additional feature to smooth the event check-in process. Facial recognition for events is transforming a lot of things for both the organizers and attendees.
Here in this blog, we are going to reveal the topmost benefits of facial recognition for event technology, how to use it, and other key aspects. Additionally, with our sections, we will discuss how better the security will be by deploying this instead of traditional ID or QR-based contactless event check-in to ensure security. So, let’s get started;
What is Facial Recognition for Events Technology?
Facial recognition technology for events refers to the use of software, API, or algorithms to identify or verify any individual based on the saved database of known faces. It uses an algorithm that detects facial features by capturing and analyzing the facial patterns to identify or verify any specific individuals in real-time.
In the event industry, or in-person events, facial recognition technology is vastly elaborated and can be used in multiple ways.
Facial Recognition Technology for Events Benefits & Versatility
There is a multi-dimensional sense of use for this technology in the event scenario however, it is utilized for a long time in the corporate, universities, and other campuses. Identifying and giving access to attendees, or recognizing the native individual of that campus, is helpful. Additionally, besides the other facts, you don’t need to worry about carrying your identity cards or QR code based badges every time you visit such locations which use this technology. Some of the crucial benefits of this Facial recognition for events technology are;
First and foremost is that it increases efficiency and streamlines entry and access management. By recognizing the registered face with a pre-registered or saved database while ensuring the utmost security and streamlining the check-in process. Also, for the internal staff, there is no worry of entering any restricted areas, as with face-based event access only registered or authorized personas can enter. Even if someone ever tries to, then the alarm system will start sounding and the unauthorized can be caught.
Any event, conference, expo, or big on-ground event with multiple sessions at a time or in different areas can get the benefit of it. By deploying multiple face detection for event attendees’ systems, event organizers can track the attendee’s access flow. Additionally, it is also helpful in crowd management and analyzing the areas of interest of all attendees.
To maximize the security of any event, there is always a need to manage the VIP conveyance. So, by employing facial recognition for events, it will be easier to identify VIP guests. Furthermore, there are always VIP lounges or restricted areas which need permission to enter, and hiring lots of employees to manage this access can increase your overall costs. But with facial recognition access control systems or devices, this can be managed easily.
To determine the success of your event or to make the next event better, knowing the attendee’s behavior is a crucial part. With the right facial recognition for events, technology organizers can track, manage and know which session of the event is most liked or least. Also, which segment of the event is most appreciated, audience engagement, demographic data, participants’ attendance, and much more? These actionable insights can be helpful in taking a more informed decision in the age where data and information are the power.
Undoubtedly, the face recognition event check-in devices are cost-effective as it eliminates the deployment of more registration, ticketing, or check-in stations. That directly means less number of employees to be hired for this job. Its throughput for each kiosk is around 400 per hour, making it a more efficient and time saving application to be installed. Besides this all facts and benefits, you don’t really need to buy any of the kiosk devices, instead rent them from event tech suites or service providers.
Face ID event Access Makes Check-in Faster & Simpler
Just scan the face and enter the event venue, doesn’t it sound simpler than ever if you entered any kind of event? Printed tickets, QR code based, or other like RFID for events are seems to be a thing of the past. As technology evolves and adaptation is needed to not get lagged behind other competitors. Huge events with thousands of attendees a day cannot rely on a slow check-in process and printed ticket technology.
Facial recognition for events technology can simply decrease the waiting time and eliminate long queues with ease. Also, simplify the check-in process and ensure maximum security and fraud for non-registered participants to enter the premises.
Enhance Event Security
The unregistered participants can cause harm and can be proven potential threats. As they can be anyone from thieves to disruptive, anti-social elements of society, other than that, this reduces revenue if they enter the event venue. So, to eliminate them is a crucial point of interest for all event organizers. Facial recognition event registration software can spot disguised or lookalike people from entering the event venue. This makes it the best option for organizers looking to maximize security and read prevention applications.
Less Staff For Check-in
As discussed above, it requires very little staff and significantly speeds up the verification process at the check-in stations, and minimizes the number of invalid scans. The contactless face check-in for events is one of the suitable innovations for corporate planners, exhibition organizers, and conference companies. As it lets the staff look at other management and planning aspects of the events while participants can enter with utmost security measures.
Easy Find of Missing
At big events, it is quite a possible scenario that parents can get separated from their children. Like at big sporting events, fairs, or some other kind of event, thousands of attendees can easily find their friends and family if they get separated. But with facial recognition access control, security can locate them easily with the help of cameras and bring them back.
Now, when we noted the versatility and array of benefits of using facial recognition event registration and ticketing. But to know how it works is a must. So, in the next section, let’s understand this;
How Does Facial Recognition Event Registration Works in Real-Time
Event registration using facial recognition mostly involves the pre-registered database and capturing the attendee’s faces with that database. For that, they first need to register for the event and upload their own photo earlier than the actual day of the event. This is generally done at the microsite or mobile event app, which is specially designed with such capabilities.
Moreover, on the day of the event they just need to walk in at the event check-in station and the camera will automatically detect their face and grant access. In simpler terms, facial recognition event ticketing refers to capturing facial images using advanced cameras. Then the system analyzes these images, extracts unique facial features, and matches them against a pre-registered database to identify individuals and facilitate event-related processes.
Technically, there are four stages of the face recognition event check-in process:
This is the first step when the camera detects your face from your uploaded images and starts locating it in their databases for the same match.
It automatically with the help of sensors adjust the facial features to a standard position for accurate comparison of the face match.
Analyzing special and unique features of facial attributes like the shape, size, and distance of eyes, nose, etc.
At last, compares the extracted features with the pre-registered database of known faces to identify that individual.
When reading or listening, this complex process seems to be too time-consuming. But in reality, it not only takes less than 10 seconds, making it the fastest channel or application for event check-in.
Facial recognition event check-in and registration for attendees can be a technology that can help you streamline your event management and to increase attendee satisfaction. If you are an event host that usually hosts huge events with thousands of participants, then this technology is for you. If you’re interested and hustling to find the right solution provider, you are at the right place. We have been at Dreamcast for the past 12 years doing this job and are the best in the market in terms of technology and deployment. To know more about contactless face check-in for events technology, book your free demo now. Our product expert will get in touch with a personalized demo to help you learn more about it while resolving all your doubts and queries.
Facial recognition for event check-in is a technology that uses pre-registered data-loaded faces to verify or identify the person at the entry point of any event, conference, or other places (where the device is deployed). Furthermore, it eliminates the use of tickets or printed badge identification methods.
In the context of event management, face recognition applications utilize cameras and advanced algorithms to verify and analyze the facial features of the participants. It analyzes the attendee’s face from the pre-registered database of faces to authenticate the person to check in.
Simply Yes. Face registration for event ticketing secures the attendee tracking by the use of advanced yet complex algorithms methods for personal data. However, the event host is preferred to adhere to all safety, privacy, and regulations to ensure the security of attendee data.