Celebrating ‘Rakshabandhan’ with Vodafone – Mobile Application Creation

We developed an interactive application for the Vodafone on the occasion of Rakshabandhan through which people were able to prepare a customized message for their brother/sister and post on their Facebook timeline. This provided the brand to connect with the audience with the interactive post and people with an opportunity to showcase the strong bond with their sibling. Read more about it here....

How To Use Facebook Live Effectively For Your Business Broadcasts & Webcasts

Social media has come to be seen as a great asset for the corporate and business world. Centralizing ideas and energy for a brand, social media can be effectively used for pre-event, post-event and for the ongoing event planning. Social media is beneficial for event planning and promotion, requesting for feedback and opinions, generating user-engagement and attendance and building a healthy relationship with the followers and potential customers....

While normally the connection between a brand and movie promotion only revolves in the space of basic engagement with the audience, we along with Heineken and team of JHMS took it a step ahead by organizing two fun and interactive contests for fans. One used the already popular soundtrack of the film and another one used the bottle of Heineken. These contests strengthened the relations with their Fans and they became more than keen to share about...

Why Should Your Brand Implement Live Streaming For The Next Event

Live streaming services or streaming media services are simply the LIVE transmissions of audio and video content or both of an event over the internet. Live streaming services can be broadcasted to millions of people in HD quality and it can be watched by viewers and subscribers over multiple devices such as desktops, smartphones, tablets, laptops, sports arena or any digital screen simply. Sometimes we are not able to attend the event happeni...

Exploring The City Of Dubai Through Another Lens – Dubai 360 Degree Experience Zone

Successful businesses are the result of satisfied customers and for this different industries are coming up with the innovative ideas using technology which can boost their credibility and improve the experience of users.  When technology comes into play, the possibilities are endless. One such possibility is with the use of 360-Degree content. Recently, we used this idea and deployed “Dubai 360 Degree Experience Zone” at two events for o...

Select Citywalk Gains Entry In Record Books With #Cityofselfies !

We conceptualized an event around this trend for Select CityWalk, one of the most preferred shopping destinations in the capital city. It was an exciting major promotional event on the weekend when footfall was the maximum. The event was called “City of Selfies” and it turned the central atrium of Select CityWalk into a massive selfie station on 11th and 12th of July 2015. We deployed 4 Photo booths across the mall and set up a big LCD scre...

Every Brand Should Take Note Of These Facebook Live Stats

Being just a year old, Facebook Live has risen as a dominant platform for all sorts of media posted on the news feed of Facebook, utilized by the media publishers of the top pages on the world’s largest social network. If you are associated with the brand which has been lagging behind and needs a convincing when it comes to leveraging Facebook Live for Business, then these Facebook Live stats would be useful. These Facebook Live Stats prove how...

Exploring The Power Of Mobile Feed Creativity For Social Media

A mobile is a communication device by large, but parallel to this, don’t we also assume the limited power it grants a brand for advertising and marketing needs? Escape from the limitations that float around you when you come to think of mobile advertising for your brand. With boundless creativity in mobile phones, advertise your brand story, brand product, and services seamlessly with digital media marketing with mobile creativity exploration...

Seven Beneficial Reasons For Using “Facebook Live” For Business

In the year 2016, applications used for instant content creation such as Snapchat, Instagram, and Facebook Live has played a major role in effectively reaching out to the audience. Considering the effectiveness of video content and the behavior of social media users, it is believed that the use of Facebook live stream feature can be extremely advantageous for businesses. Here is how. Read more about it here....

Corruption Charges Against Arvind Kejriwal | Opinions Showcased Using Social Wall

It’s not something unfamiliar that Aam Aadmi Party (AAP) has been in news for allegations and after which Twitter outrages and swells with responses and accusations from the global users on and about the political party, its leaders, and ministers. Commencing with a quick brush up of how AAP came into the public eye yet again and got caught in the ugly clutches of politics. Read more about it here....

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